Musings

The meaning, not the messenger.

Yes, it’s a commercial. Yes, they’re doing it to sell tampons and maxi-pads.

But you know what? Every single company out there has millions of ad dollars at their disposal. They’re going to spend them, so why not encourage them to spend them on message like this?

Good job, Always.

 

P.S. Yes I cried. Obviously. At the little girl in red saying, “It means to run as fast as you can.” I want that to be Olive. Always.

3 Comments

  • Reply little miss black bean June 30, 2014 at 2:15 PM

    The hardest/best part for me was when the little boy said, “I wasn’t insulting my sister, I was just insulting girls.” And you can tell he had no idea that it was the same thing. Brilliant advertising. Practically a PSA.

  • Reply Tina July 1, 2014 at 6:42 AM

    So great! I originally became interested in gender roles and feminism because of just what this ad shows, that “like a girl” is somehow less than “like a boy”. The underlying message is that boys are better than girls, gender inequality at its finest in 2014. What’s more it seems (to me anyway) that so much of the progress we have achieved over the past century, has been made by taking on more “masculine” traits, and devaluing “feminine” ones. While it’s great that women have joined the workforce, now moms who choose to stay home are stigmatized. Parents are far more likely to dress their daughters in boys hand-me downs than put their sons in hand me downs from their older sisters. Devaluing feminine means bad things for boys too. They get made fun of if they are sensitive, and God forbid they be interested in “girl” sports like gymnastics or ballet (which if you really think about it, men have participated in for centuries). There is a lot of talk now about boys underachieving in schools now, and I think this has something to do with it. If boys see school as something “girls are good at” and don’t want to be like girls, they aren’t going to be motivated to succeed.

    I could ramble for days about gender. But I completely agree, very impressive for an advertisement. Thanks for sharing, it was a very nice start to my day 🙂

  • Reply Sam Pereira July 2, 2014 at 5:34 PM

    I cried too! So good!

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